As more and more companies start to build rapport with consumers through social media, it is more important than ever to ensure that you are using your social media for social good. Corporate social responsibility, or CSR, is when companies take initiative in caring about issues outside of the company. This can mean donating time or money to nonprofits, turning to renewable energy sources, or even the mere practice of ethical business. This can seem a little overwhelming at first, but once you incorporate CSR into your daily business practices it can quickly become your company’s “norm” and benefit both you and your community. The first step is determining which form or forms of CSR work best for you and how you can implement those, so here’s some CSR inspiration for you.
Philanthropic responsibility is essentially getting involved with nonprofits and charities in the community, or even on a larger scale if feasible. Donating time or money to local nonprofits can be a strategic advertising tactic as organizations typically credit their sponsors with banners and announcements to thank them for their donation. Attending local nonprofit events also offers the opportunity for engagement with your community and provides a quick answer for your next social media post. Through face to face and social media interactions, getting involved with philanthropies is a quick and easy way to bond with your community and consumers. Depending on your type of company, take the time to find a nonprofit that represents your ethical ideals as a charity. After all, you will be associated with them as a donor and want to ensure they spend your time and money towards good reason.
Environmental corporate responsibility is mutually beneficial for your company and, you guessed it, the environment. Reducing your carbon footprint through decreasing greenhouse gas emissions and turning to sustainable energy resources defeats the self-centered stigma surrounding big corporations by exhibiting care for the environment. Relying on solar energy, using energy-conserving light bulbs, and forming carpool programs to and from work are some of the quick ways you can take initiative in contributing to a healthier environment. Showing this kind of initiative proves to the community that your company is their neighbor and friend, establishing a healthy relationship with your consumers.
Fair business practices are some of the simplest ways to practice CSR because they merely require implementing ethics into the way you run your business. This can range all the way from providing equal pay wages and holding strict non-discrimination policies, to offering paid maternity leave. These may seem minor to a large corporation, but to an employee, they can make the world of a difference. In turn, companies who treat their employees with respect and fairness are recognized for their efforts and thanked in increased business and an exemplary reputation.
You don’t have to do it all to achieve CSR. Analyzing your company and determining the most practical way to get involved with your neighboring environment will inevitably optimize your business. Utilizing social media to promote your new and improved practices and involvement displays the care you’re showing for your community and portrays your company as an ally. Ultimately, the better relationship you can build with your community, the more consumers you will attract. The environmental and social well-being of your company will thank you, as will your community.